Underdog Fantasy
Joined the team with only having a logo + coloring as branding. Built full brand guidelines, created a voice on our social platforms and lead nationwide advertising campaigns. Guided a social team to a verified Twitter with over 5x the average engagement and an Instagram with over 90% increase in account reach.
Developed design team to execute full campaigns including commercials, billboards, paid social, web ads, print, YouTube content and more.
Wella
Ideated, art directed, shot and edited all promotional shoots. Strategized social media planning and coordinated with the client to create the most fitting content. Client saw 4x the engagement on posts. Supported Wella's internal, PR, social and event/launch teams with graphics, branding, art direction, photography, editing and project management.
Secret Deodorant
Built assets in support of the US Women's National Team. Seen in The New York Times, on posters at women's rallies nationwide, on the shirts of top USWNT players and pop culture celebs, and in the windows of women-owned businesses. Also supported their partnership with Serena Williams in editing her photos and posts.
Case Study:
Sephora
Designed all Sephora Collection CRM, event print work, in-store displays, invitations, social assets and more. Created assets in support of new
item launches and Sephora brand outreach, such as their 15% pledge.
Case Study can be found here.
Case Study:
Aussie
Worked on the rebranding of Aussie Haircare to redirect their focus towards
their Gen Z consumer base. Oversaw Art Direction of photoshoots and editing of assets. Lead social planning and ideation. Started the #CurlCheck campaign on TikTok gaining over 2.3B views and had a 50% increase in Instagram followers in 2 days.
Case Study:
Samsung
Managed social media, ad banners, event graphics, outreach and product launch activations. Focused on Samsung Education, Construction and Business initiatives. Balanced strong, clear messaging with light and creativity.
Off The Cuff
Photographed and edited images for Off The Cuff Magazine. Directed models on set to best fit artistic vision. Was on staff for 3 years covering photography, editing and beauty. Created layouts to draw emotion and visual excitement.
Hot Press Magazine
Worked as a photojournalist for Ireland's Hot Press Magazine. Shot music professionals, news events and important European figures across Ireland. Had a 50% increase of viewership across time at the magazine.
